The Connected Modular 45 is the follow-up to the company’s surprisingly successful debut smartwatch that came out last year. The company’s sophomore offering is a highly customizable device that lets you swap out the “smart” module for a mechanical timepiece, turning it into just another analog luxury watch with a multi-thousand-dollar price tag. You can change other components of the watch, too.

Tag’s play on modularity focuses more on the watch’s form than its functions. When you go to the company’s website to buy the Modular 45, you can use the “Watch Selector” tool to pick your preferred module, strap and lugs. That’s similar to what Motorola did with the Moto 360, except Motorola didn’t offer options for the lugs.

Not all the components are meant to be user-replaceable, either. Changing the clasp, for instance, requires a visit to a physical store. But what Tag offers is novel for a luxury watch and may appeal to a sizable fanbase that’s unlikely to balk at the high prices.

In addition to customizing the watch’s hardware, you can personalize the device’s face via the onboard Tag Heuer Studio app. This lets you pick the number of hands and dials, as well as the style and color of the accents and background. The designs you can come up with here are sophisticated and generally appealing, and pair well with the watch’s aesthetic.

Watch condition (please refer to photos)
All images are from the actual watch for sale (WE NEVER USE INTERNET BASED PICTURES). To avoid any misunderstanding regarding scratches etc., please view carefully all images of the watch you’re interested in. The condition can be seen and judged on the picture.

Case: excellent condition

Clock face: excellent condition

Glass: excellent condition

Back face: excellent condition

Bracelet: excellent condition

Movement: fully operational / checked for performance, authenticity and functionality

Evaluation

The recent comparable model of TAG Heuer Connected Modular Black Rubber with Black Mat Ceramic Bezel and original TAG Heuer strap has a retail price of 1,650.- Euro.

Also note the use of alternating polished and brushed surfaces, which helps lift the feel of the watch substantially.

Payment
We accept payments by wire transfer to our company’s bank account, by PayPal or by credit card (VISA, MASTERCARD, etc.). Please note that goods will only be sent after agreed payment is visible into our account.

Shipping
We are shipping our watches worldwide using insured shipping and only the most reliable shipping service by DHL. The shipping cost is supported by the customer and will be added on the invoice.

Selling process

Immediate after your purchase, you will receive all payment information by e-mail. Your order will be dispatched with DHL within the next working day or within 36 hours after your payment has been received respectively. Incoming payments are checked several times daily via online banking and are forwarded to be shipped immediately.

Item and accessories will be delivered as pictured. Manuals, papers, certificate cards, booklets and boxes are only included in the delivery if mentioned in the description and/or shown in the pictures. The pictures show the actual watch you are buying. All pictures were taken by MD Watches.