The Datejust is one of the earliest models that survives today and provides a perfect lens through which to examine why Rolex is, well, Rolex.
The very first Datejust was released in 1945 to celebrate the 40th anniversary of the Rolex corporation. It was unveiled at a jubilee celebration (hence the name of the new bracelet that accompanied the watch from day-one) held at the Hotel des Bergues in Geneva by Wilsdorf himself (now the Four Seasons and the site of such legendary Christie’s sales as Rolex Daytona: Lesson One). It was the very first automatic wristwatch with an automatically changing date window. This is a feature that anyone with a watch takes completely for granted today, but in the 40s it was game-changing.

For those who don’t know, Rolex basically has two categories of their watches. The Oyster Professional lines (Submariner, Sea-Dweller, GMT Master II, etc.) and the Oyster Perpetual line (the Datejust, Day-Date, etc.). People often write and ask me why there’s so much information out there on Submariners, Daytonas, and GMT Masters, but very little written about the Datejust and Day-Date models. Historically, the Oyster Professional watches were purchased by a younger, more active demographic, while the Datejust and Day-Date models are more associated with an older demographic. Since it’s that younger generation that’s most active on the Internet, you see much more written about the Oyster Professional watches, than the Oyster Perpetual models. But don’t let what you read on the Internet skew your perception of reality. Most experts agree that it’s the Datejust, and not the much celebrated-on-the-web Submariner, which is Rolex’s best selling model.
The Datejust was first introduced back in 1945, and the design was updated in the 1970’s and has changed very little since.

Watch condition (please refer to photos)

All images are from the actual watch for sale (WE NEVER USE INTERNET BASED PICTURES). To avoid any misunderstanding regarding scratches etc., please view carefully all images of the watch you’re interested in. The condition can be seen and judged in the pictures.

Case: excellent condition.

Clock face: excellent condition

Glass: excellent condition

Back face: excellent condition

Bracelet: excellent condition

Movement: fully operational / checked for performance, authenticity and functionality.
Evaluation

The recent comparable model Rolex Oyster Perpetual Datejust in 18k white gold/steel with automatic movement and original Rolex Jubilee bracelet 18k white gold/steel has an retail price of aprox. 7,850.- Euros.

Payment

We accept payments by wire transfer to our company’s bank account, by credit card (VISA, MASTERCARD, etc.) or PayPAl. Please note that goods will only be sent after agreed payment is visible into our account.

Shipping

We are shipping our watches also internationally using insured shipping and only the most reliable shipping service by DHL. The shipping cost is supported by the customer and will be added on the invoice.

Sales processing

Immediate after your purchase, you will receive all payment information by e-mail. Your order will be dispatched with DHL within the next working day or within 36 hours after your payment has been received respectively. Incoming payments are checked several times daily via online banking and are forwarded to be shipped immediately.

Item and accessories will be delivered as pictured. Manuals, papers, certificate cards, booklets and boxes are only included in the delivery if mentioned in the description and/or shown in the pictures. The pictures show the actual watch you are buying. All pictures were taken by MD Watches.